Employer Branding is another term which is gaining momentum and importance at the moment. It is not a new concept; however, within recent years, employers have begun to take it more seriously. Therefore, let us dig deeper into what Employer branding exactly is.
What is Employer Branding?
Employer branding is the process of promoting a company to the company’s desired target group which the company wishes to recruit and retain. Thereby, a company’s employer branding is a company’s ability to differentiate and promote its identity. Thereby, it is everything that makes the company different and stand out.