White label can be the go-to solution for your company if you want to avoid the struggle by building your own product or services.
What is white label?
White label is a product or service which is purchased by a reseller who then rebrands the product or service to the impression to its users that the new owner created it. Thus, the “original” product or service will remove their brand and logo from the end product and instead use the branding requested by the purchaser.
How does it work?
Let us provide you with an example: introDus creates a white label for let us say Company X. That way, Company X can customise the platform with their own brand, logo, identity, colours, font etc., thus allowing its users to associate the product with them and not introDus.Source